Nielsen Attribution/Visual IQ is one of the most robust and comprehensive attribution platforms in the market today. Their bread and butter and most valuable tool is their data-driven channel attribution executive dashboard.

I like that it's simple to find the information you need and get set up for future use. I like that you can dig into multiple areas of competitive spend to get the full picture.

What I like best is the post-campaign audience reach confirmation that makes sure we are aligned with the media plan we planned. Also, we can get great insight on the best demo or ad recall to plan ahead.