Using this product for competitive reporting

Nielsen provides accurate 3rd party data. The particular database we use at our company is for retail products. Nielsen provides pretty accurate retail sales data, that cover 90% of the market we play in. They also offer information by SKU level for region retailer chain. They have various scantrack metrics, such as volume, sales $, price, distribution, and also calculated metrics to help companies with the analyses.

Nothing is good about this service. They cannot even obtain their own data.