I like being able to validate suspicions around what's driving efficient results within our media plans. We have internal debates around strategy so it's helpful to use the tool to tie back to the initial plan.
VisualIQ has given us visibility on performance across all of our digital marketing channels. The tool is sophisticated and the data that it provides is unmatched. The tool has given us a lens, particularly on upper funnel tactics, that allows us to determine who our best partners are.
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