I like the feature where all information is kept in the cloud. I like the feature where information and records are downloadable I like the part where their clouds enhance intuition into the different audience Customizing your needs and targetting your audience is one of the best features of this cloud system. It gives one the ability to take the right approach and meet the right people with the right products at the right time.

Nielsen captures, organizes and analyzes my advertising spend! It also offers a complete source of cross-platform advertising intelligence.

I like that Nielsen is the currency for both television and radio (audio) ratings. I also like the fact that Nielsen has quite a few divisions which provide clients with an option to access additional information and do surveys to discover additional insights.