The availability of data and the options to make our clients choices understandable.

Great product and service for tracking ad spending in more detail, across more local markets and more media outlets than any other commercial monitoring service. Easy to interpret the data and address your most competitive questions.

I appreciate customization options with Nielsen's platform to meet the needs of the user. Different sets of variables can be used when processing the data through automated reports that display both numeric results along with graphs to make it easier to understand trends.