Saves me time and effort, intuitive and user friendly

To track your pipeline and monitor and increase of revenue

Firstly, SFA or sales force automation is all about automating your repetitive tasks/ manual efforts so that time can be saved and your team can invest the same into someting more productive, for instance generating customer/client intelligence, analysing customer behavioural patterns, making use of SFA technology and tools plays a vital role. Salesforce automation provides a variety of tools that can help you automate your business related repetitive tasks or business processes, some of my favourite processes that could be automated by using such tools are as floolws, customer communications(sending emails, outbound SMS, recorded calls, updates), sales reps, lead management, fields updation, record management, generate analytical insights.