It breaks down information like estimated revenue, average daily revenue and impressions served so our team can quickly reference these numbers, as needed. Also, the interface is extremely clean, easy to read and user-friendly.
The user experience of having someone click an ad yet not leave the site was the main selling point. Allowing the users to visit a micro site within the domain they intended to visit made the ads feel less intrusive and drove higher CTR's. In addition, they offer many different types of metrics such as how long someone interacted with the ad, which was great insights for optimizations and cool new metrics to show a client.
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