this is a great platform that can save you a lot of time. we used social animal mainly for content research and outreach purposes and so far its going great. when youre getting started with social animal you get the chance to select the keyword you want to target and more information based on it, you can also create campaigns with a group of keywords too. the application will gather relevant content about the keyword from the web and present it to you. you can get deatiled information about the articles collected like the author, date of publishing, social media shares and more. there is a lot of filter options available too for the ease of pinpointing the content youre looking for. for outreach its very easy, when we try to outreach social animal gives you detailed information on top writers and give examples of their content, this is one of those tools that can save you a lot of time cause everyone into marketing knows how hard in manual outreach and literally this one saved hours for me.