Nrich is a functionality-heavy product that delivers significant benefits once you take the time to fully understand its capabilities. What I particularly like about Nrich is how it houses all the information a marketer needs in one place, especially when approaching marketing strategies from an ABM perspective. The platform allows you to visually track how firms progress through campaigns and, thus, the buyer journey while identifying high-performing accounts and providing actionable insights to re-engage other accounts. It allows me to specifically identify and hone in on my target audience, develop campaigns pertinent to them, and then provide insights that help me hone and define our approach. As a marketer, Nrich has given me a solid starting point when discussing ICP targets with individual sales reps weekly. It has significantly helped them define their working week, giving them clear direction when tackling accounts. Additionally, Gillian's support has been outstanding. She has been incredibly patient and guided us every step of the way, ensuring that we fully grasped how to leverage the platform's features.

We've been using N:Rich for our ABM needs, and it has exceeded our expectations in several key areas. First and foremost, the Customer Success team at N:Rich has been phenomenal. They are proactive, responsive, and deeply invested in our success. Their support has made a significant difference in how we leverage the platform, and their guidance has been invaluable. In terms of the product itself, we've found the ease of implementation and use to be impressive. The onboarding process was straightforward, and the platform's user-friendly interface made it easy for our team to get up to speed quickly.

Aside from the platform it'sefl which is really powerful, was easy to set up and has helped us totally refocus our lead gen and business insight efforts successfully, their team have and continue to work with us hand in hand to make sure we get the most out it, understand how it works and resolve even the smallest enquiry quickly and always with a smile. It can take a while to fully understand how everything works and knowing that I can ask a question and get (almost) an instant response is so valuable. Particular credit to Bella.