The team at Mophio is amazing at taking product feedback from customers really seriously. The product is being on-boarded at my company right now, and it has serious potential to save us time and increase the value and impact of our marketing insights and outcomes.

In Morphio, you enter your KPI goals, so you can see in real time were you are with your performance, unlike in typical tool (like GA), where you can only see your absolute number (ex. the tool will tell you that you are at 85% of your goal completion objective, GA would only tell you that you have X completed goals). Also, it can help you uncover high performing (or low performing) segment you didn't realize you have. So it may help in improving your campaign.

The Morphio platform provides great tools for digital teams to monitor their campaign performance, but more than anything, the value comes from user insights that would go usually go unnoticed