This tool has a completely different architecture which I believe is really good when compared to others. The tools have been neatly laid out and the information is presented in an easy to understand manner. If you really know, what your client is looking for in terms of rankings, visibility, or SEO, Mondovo is the go-to tool. Some things that really stand out are: 1. Coming from an agency background, it was tough for me to create and manage multiple reports. Mondovo made this task easier for me by helping me generate unlimited reports without any difficulty. The download feature is something that I really love. 2. The Keyword Research tool gave me a really exhaustive result of around 2000+ keywords for the search terms I entered. Allowing me to save these keywords to the basket for future use is one thing that I really liked from these guys. 3. I do have clients that ask for rankings report on a daily, weekly or monthly basis. Mondovo helps with me with doing just that. This ensures my clients are up-to-date all the time. 4. Creating proposals is one big headache. However, with Mondovo, I get the best audit results that also allow me to compare old data with the newer one.