I love how deep the Mintel insights go. Their reports are very in-depth, with dozens of graphs (or varying styles-- bar, pie, radar plots, etc), case study examples, and well-written insights paragraphs. The sample sizes are large enough to seem representative (usually 2,000+ respondents in each survey they report on). The questions go deep into the top questions a brand may have when targeting users buying within a specific industry. Our Mintel rep is also very responsive and has helped pull together short decks with stats from sectors outside the scope of our annual contract.

I like that the website is a one-stop shop for foundational insights and think the features for analysis on GNPD are more than enough to answer the questions my team has.

Real market research in one place vs junk all over the internet