The dashboard. We're able to cut data any way we need to in order to get an idea of performance at a granular level and compare that with the same performance cuts that we would see from D2C campaigns running to brand.com

As a CPG brand, MikMak is amazing at driving users quickly down the funnel leading to higher conversion and therefore more revenue. We have been users of MikMak for 2 years at this point and continue to build our relationship with their recent 3.0 release and we're finding ways to easily integrate their tools within our ecosystem. The customer service for MikMak could not be better. Kieran is our current CSM and they are absolutely incredible. Previously we've worked with a few other account managers and CSMs and they have all been amazing to work with, consistently finding ways to get the most out of the platform. Onboarding was very smooth, and the MikMak team helped make implementation easy.

Drives omni-channel growth for our business.