Metrilo shows what people do on my site - how they browse and buy, what, how often and so on. I use this info to send them tailored emails and give them the best experience possible. This drives my ad spend down because I get sales from my customer base regularly and don't need to pump traffic all the time.

Metrilo makes even our historical data from before we had it usable. We now reactivate very old customers, have automation to react to certain actions, gather feedback automatically. We also monitor our customer retention because we see how people buy on our site and when they're ready to buy again.

Metrilo makes the connection between sales data and ways to use it - email automations, feedback, customer relationship management, tailoring offers, all that can be done from one place. I like that I don't have to look at reports in one tool and use it in another. I make more sales more efficiently. And it's really easy to use