Messagepoint is the best software that helps me to deliver the right content to the right customer quite easily as compared to other applications. It is a web based tool so I can use it for communication content creation and also for testing approval and delivery. It helps me in doing all these tasks without any support or intervention from my department. Apart from that I can easily create complex spreadsheets in order to arrange and handle all my communication content. So, in short this product offers a huge help in managing all the customers in any organization.