The simplicity of the software and the efficiency and the quality of graphics we can create out of it. The tools like Mograph is impressive and the integration with After effects is awesome.

User-Friendly, it's been used by a lot of successful companies.

As a power user of this software since R15 - this is hands down the best software package for all things motion graphics, to creating and preparing lightweight solid & organic models for interactive / AR / VR experiences. Along with valuable software integrations and plugins, C4D will be the best tool for an agile visual graphics workflow.