Very easy to use and very powerful, ideal for graphic designers, and motion graphics; of course all the benefits for 3D animations, powerful render engine, FX, Advance Lighting and compatible with third party software. The learning curve is very fast thanks to its intuitive user interface.

Very stable and fast, complete solution for 3D modelling, rendering, texturing, sculpting, animation, scripting and compositing. It is a capable alternative to Autodesk 3ds Max or Maya. Highlights: good integration with VectorWorks, ArchiCAD (all from Nemetschek), but also integration with After Effects, Unity (through FBX) and Photoshop (through multi-layered PSD exports). The Physical render engine can lead to very believable lighting, with not too much grain. You can also do a hardware (GPU screen) rendering or integrate with RenderMan compliant renderers, if you want. That said, there is more than enough rendering power available as is. The Motion Graphics (MoGraph) module is very flexible for procedural modelling and animation and so is the integrated visual scripting (called XPresso), the SDK (called Coffee for scripting), Character animation (Mocca) and even Python scripting support. Flexible user interface, with multiple layouts you can save.. Runs on Windows and OSX and is fully capable of 64-bit memory access, GPU accelerated viewport display and multi-threaded rendering. Complete file support and good workflow integration. It has become free for students, but schools need to buy a maintenance license.