Matomo allows us to keep user tracking data to ourselves, and it gives us the controls to be privacy-first from the get go. There is absolutely no reason to use a third party to collect user or visitor data for you and deal with the headaches of privacy law compliance that entails.

I like about the tracking report by the person visits online

You have full control over collected data, no more data collection by third-party proprietary software like Google Analytics. Easy to use and setup and a great interface.