Open source and free, allows you to keep business sensitive website data in your own server, and if you host it in a really fast server (SSD) it really shines. Ships with most basic features and you can customize for more.

The tool is very ease to install and operate.

Pages and Page Titles reporting provide actionable insights. Using those one can know which pages have high traffic but also high bounce rates. So, those would need content optimization, to increase engagement. The Real-time Map feature is also useful in tracking visitors by geo location. This helps in improving product availability during key holiday periods, when every transaction counts. Dashboard and Overview reporting provides quick snapshot of site performance in terms of traffic, engagement, loyalty and pathing. Operating System, Visitor Browser and Browser Plugins gave an indepth understanding of visitor profile, so site design could be made more responsive based on device resolution and browser type.