The analytics is the feature I like best. I can tell which blog posts are the most meaningful to the readers and how long each person stayed on a blog page.

How easy is it is to navigate and the organization of it.

Matcha is basically like being able to hire full-time content marketing staff. They take your brand strategies and objectives, then they develop a custom comprehensive content marketing plan for your brand. They help with paid and organic distribution as well. With their custom analytics platform, your brand gets a better understanding of who is interacting with your content allowing for a better deeper understanding of who your customer is, resulting in more effective targeting. Additionally, they have an amazing and extremely knowledgable support staff that helps guide you through the content marketing process.