With 300k contacts, we were searching for ways to reach such a vast audience in regular intervals, while having the ability to gather metrics and adjust our campaigns as necessary.
MassMailer (along with SendGrid) gave us those tools, at a very reasonable price compared to other options out there. We were able to easily train our reps to send their own blasts, and collect the metrics. We were then able to create call lists based on how a particular contact interacted with the email (open, click, etc.).
Before long, these activities became critical in our daily sales process.
TP
Trevor P.
Associate Vice President of Enrollment Management and Services at Converse College
MassMailer overcomes a lot of SalesForce's inherent limitations. Crucially, it was a simple fix to dealing with the daily email count limits that prevent SalesForce from being a true CRM (which SalesForce rarely mentions). It also allowed us access to other features such as sending mailings on behalf of other staff. Once setup, the functionality was straightforward from selecting population filters to customizing a template and sending test emails. It was exactly the solution we needed.
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