Ability to find exact target of users I am looking for, including whether I've reached out to them before.

I like that I can filter out exactly what I'm looking for for my social media pages like Twitter. I loved how it tracked who unfollowed me, who followed me, and that I could favorite things through the App. Very user friendly and simple.

This tool is essentially free to utilize on the internet and does a great job of showing data in real time. From hovering my mouse over a certain user, I can automatically see what their follower/following ratio is, whether they're a popular or verified account, and if they're active users or dormant. This helped me clear up my follower/following ratio greatly. Specifically helping me identify Twitter users who were not following me back...I could narrow it down from there and see who is verified, popular and ultimately...least engaged. I am a huge fan of this tool.