Definitely the ease of use! The entire process is smooth and very user-friendly. The speed of processing is also excellent. What used to take my writers a whole week to do can be done in an hour.

The quality of the output (the first lines it generates).

Love that Lyne.ai provides no-touch lines that you can just input into your campaign and run it. It requires little to no editing and saved me so much time between creating my campaign and launching it. Even better, they provide a lot of variation for you to choose from so you're not stuck with just 1 first line. It' fast, reliable and would totally recommend it to anyone who's looking to save time and money on the first lines.