The site itself is fairly streamlined and simple to use, and the user interface is decent. On the actual branding side of the equation, if you take your business seriously and are looking to create a brand that resonates with your target audience, this is like a cheap bandaid.

I really enjoyed what all came with the logo. Their pricing is reasonable considering you get a color palette and all kinds of variables along with the PDF.

Some basic logo elements such as color, icon, and typography were extremely easy to sort through and choose between. All of these are easily mix and matchable which makes choosing (or even user testing) very easy.