- The UI is straightforward to use, making writing tests very easy compear to other tools for testing APIs - The time takes to build a test and add extractions/assertions to the tests - Reports for test quality with graphs and emails - Can hold a considerable amount of tests - can add labels - Easy way to run load tests - Integration with Jenkins, Git, TestRail, Slack, Jira and other platforms - Most of our tests covered in Loadmill - New features and improvements are updated frequently - Support is very helpful - listen to the customers and be open to changes to improve

Simplicity and great Loadmill team, which supported us a lot. It allowed us to dive deep into their prod quickly and build robust tests using the platform extensively. A lot of valuable features. Ability to validate email delivery and content. Ability to run load tests. Ability to handle response body using vanilla JS.

Ease of use, reliability, support, product maturity.