Ease of use! I think the developers made a good effort to make their tool friendly to users, down to small nuances.

One link to rule them all, as they say :) One big plus is the possibility of just paying once, instead of monthly recurring payments.

Well, there are really helpful features with Lnk Bio, like I can place multiple links in a single URL. This helps me in minimizing the need of sending individual links to my users & followers. Also, it's free of cost to use, so brownie points to the team. Even the links go easily on all my social media platforms.