Creating lists on lexer to import into social platforms

The platform itself is excellent, and integrating many data sources provided us a SCV for the first time. We were subsequently able to offer insights to our business that were not only unique but drove direct engagement with our sales teams and had a measurable impact on sales. For me though, the more important thing about Lexer is its engagement model and how the services are designed and delivered. We spent a lot of time thinking about what our objectives were, categorising and prioritising them, and then Lexer helped us with actionable strategies and execution plans. This has been the most effective engagement model I have ever seen. We have been able to deliver benefits to the business and at the same time take the learning from the insights to develop increasingly innovative solutions.

Lexer allows us to have a rich understanding of our customers. But it isn't just nut and bolts knowledge such as contact information and purchase history. The insights go much deeper. We are able to make critical decisions about how to engage customers (or how not to) based on the Lexer data available to us. We can track their purchasing behavior, discount history, product and color preferences, return history, how we contact them and what their readership is of outbound communications. But we are not left to our own devices. The Lexer team and their training hub are essential partners to our business plan. Our business is significantly healthier, and offers better products and services, as direct results of working with Lexer. Implementation is straightforward. Our database is connected to a number of our other systems allowing us to track data via emails, social media, website etc. We use Lexer everyday and cannot imagine a work day without making the most of what the platform has to offer.