The platform is intuitive to use, the way in which it combines disparate data into a unified view is so valuable and the support from the Lexer team is excellent.

The Lexer team were incredibly professional to work with. The onboarding process was very smooth and the team provided ongoing support to ensure we achieved the objectives set out in our business case. We have already started to see positive benefits from the platform and have a wealth of information around our client behaviour to best support our client experience and digital marketing campaigns.

We sought out a solution that would allow us to bring all of our customer data together in one place, a way to find a single view of our customers. The team at Lexer have been amazingly supportive and committed to helping us every step of the way in launching our Customer Data Platform. We worked with the same group of people from beginning to end, and they worked tirelessly to understand our business model and who our customers are to develop a solution that would work for us. We love that we have all of our data is in one place now and that we can use the insights from the platform to make data-driven decisions about our marketing strategies and tactics. The platform is simple to use but packed with so many insights and data points that the only limit is our own imagination. We can find new segments to market to and use the same data to ensure that we are attracting the right 'new' customers to our website. Every aspect of our marketing strategy is being improved by Lexer, from acquisition to retention.