The Lexer team has been extremely helpful and hands-on when it comes to understanding our business goals and needs. Lexer is a game-changer when it comes to customer data insights for marketing channels. The tool is user-friendly and provides a vast amount of information to understand our customers at a deeper level. The Lexer team is friendly, responsive and readily offering valuable insights.

Our partnership with Lexer has been of great benefit to our company from the standpoint of easily being able to slice and dice customer data. Whether segmenting by specific audiences for email campaigns or paid ads, Lexer gives us the tools to build these segments and then seamlessly export them to the platform where they’ll be activated. The user interface is clean and straightforward, making segment-building a visually streamlined process. We also heavily lean on Lexer as an integrated hub for inbound customer service questions and queries and use the Respond tool as our primary method of connecting with our customers. With multiple users in the picture, the Respond feature keeps messages assigned to designated employees so that questions are answered promptly and have coverage across the team for access and response. Support from Lexer has always been great - with a dedicated account support contact, we’re always able to reach out with questions about segment building or Lexer functionality and receive a timely response.

Team spends time at the start to ensure data is clean when input and creates dashboards to provide insights. Love being able to use the tool myself to dig in but also rely on their team to build a strategy that I can trust backed by data. Key to email strategy.