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I evaluated seven sentiment vendors, and found Semantria to be the best at scoring sentiment. This was for retail. In addition, I like that you can adjust the phrases to score the sentiment more positive or negative. Some phrases are clearly negative for some industries. The word "honor" for example may be deemed a positive word, but for retail, it's often in a negative context. With this engine, you can push this phrase along with another words that are within X proximity to be more negative. For example, "honor your price matching!" Or , "honor your agreements!", is often customers complaining in retail and you can polarize that to be more negative. I think their sentiment scoring is more accurate than their competitors.