Drag-and-drop email builder - The editor is very user-friendly and allows us to quickly build emails with images, text, buttons, dynamic content and more. Much easier than coding emails from scratch. Segmentation - We can create highly targeted segments and subgroups based on subscriber attributes and behaviors. This level of segmentation improves our email relevancy. Automated workflows - The workflow builder helps us set up automated welcome series, lead nurturing campaigns, and other sequenced messaging to guide subscribers. Personalization - Merging subscriber data into our emails to customize messaging has been hugely effective for improving open and click rates. Real-time analytics - We can view detailed metrics on every email we send to optimize future campaigns. The individual subscriber engagement tracking is very valuable.

Very easy to use and compatible with all popular systems.

Its clean and simple. It is really intuitive to use.