Landbot is really easy for non-technical people to use and has lots of capabilities for integrations so you can use your own custom code. The inbuilt logic is very sophisticated, much more potential for branching / conditional logic / more complex rules, than even the largest chatbot builders on the market. That said, the ease with which you can add webhooks in different places makes it feasible to customize even further

Eay to use, Intuitive. All the Design personnalization capabilities

User interface is really logical and friendly.