1. The knock team is readily available to answer any and every question someone might have. I have witnessed this first hand, as we had 3 sessions - and in each of the sessions, they were both very helpful and really excited to help. 2. The knock team is quite responsible and quick to react - I noticed a few issues in their react-native SDK (that were issues because we were using a non-expo, legacy react native project), and they within two weeks fixed the issue for us and also added some additional features that were quite useful for us, as we're transitioning to them. 3. The knock integration is quite easy - and the platform itself is super powerful if you're looking to establish serious and well-versed notification streams. The game changer feature I think for them is the ability to with ease add custom payload "on the fly" (i.e. we wanted to add a field to our mobile notifications without implementing it on our BE, and it was a breeze). Such a great feature, that isn't even highlighted. 4. The implementation itself is a bit of a process, just because you receive so much power to configure heaps of things, but once you complete it, you realize how easy it actually was. Might seem daunting at first but over time it becomes second nature.

The most important thing we liked about Knock is the easy integration in our front-end and the ability to use our branding. The channels system is also a huge feature that we use for notifications distribution.

I thought knock is like other services out there. I had the impression that it would not be easy or as simple as that. I will have to do a lot more digging into documentation in order to actually set it up. But turns out its not difficult. Documentation is great. UI is very friendly. You can find all the topics you need right there and you don't have to wander in the menu items to look for what you need. Integrating it with our application was piece of cake thanks to the documentation. I was able to test all the flows we have in just few minutes.