After thoroughly researching & testing other dashboard platforms for our marketing analytics, this was the only cloud solution to fit all of our functionality & customization needs. I was scouring the market to find a solution that could support this idea I had of pulling in analytics from at least 10 different platforms and then produce data-driven charts, tables etc in specific ways that would best tell the story of what results we were seeing from our efforts. I wanted most of the data to pull in dynamically through API (social media, google analytics, salesforce, etc) but there were some analytics that require our hand calculations so I needed an easy option to securely share data that was generated by our team through spreadsheets. I also wanted to customize how the interface looked with our own branding. It needed to support growth as we evolved our technology solutions as well. I also looked at security, privacy and of course budget requirements. This was the only platform that could really support all of my needs straight out of the box, and it offers so much more than what I even expected. I've used a lot of different cloud platforms for different things, and I am impressed with the functionality of Klipfolio, and I haven't even had a chance to dig into some of the more advanced features. Along with this platform providing the most robust technology, it also fit our budget the best. For me, selecting this platform was a no-brainer.