I like that Kickstarter takes time to vet its projects so that a ton of bad ones, so to speak, can be filtered out to make the visitor experience more pleasant for potential project backers. I think the feature for making a pledge is very straightforward and fun for backers to scroll through to see what incentives they get for making a pledge. To add a project to Kickstarter is relatively easy. We also have the ability to embed more dynamic media such as animated GIF images and web video, so it's not just basic images and text.
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