I love how modern and user-friendly Double is. It's clean and aesthetic, making it fun to use and easy to understand where everything is. It's great for personalizing and white labeling to fit my business branding. I just like how easy and not overwhelming Double looked. The initial setup was easy, which makes it something I could use long term.

It is an indispensable tool for bookkeeping firms. Right now my favorite feature is the Accruals feature. I love the accuracy it affords with very little effort. It is so easy for extensive Prepaid Expenses or Deferred Revenue to fall through the cracks, and this no longer happens with the Accruals feature. I am able to show a client exactly what is sitting in that account, and they often are able to catch something they forgot to mention (a prepaid expense that was should have been recognized, for example)

The intercompany transfers and the ability to ask questions about specific transactions.