The professionalism of the platform. So many other online platforms introduce advertisements or things that lower the visual quality, and I am so pleased that ISSUU has not gone down that road.

Issuu makes it easy to create a magazine format, familiar to most people, that can carry text, images, video, and audio. Because the presentation format is "magazine" with turnable pages, it's possible to imbed all different kinds of media in a "storytelling" framework. This same media can be easily overlooked when presented in isolation. In a magazine format, where people are progressing through information or entertainment in a way they are familiar, people engage more with the information on individual pages. Also, magazines are one format where people expect to see ads and ads are an integral and sought out part of the experience.

I loved the user-friendly format and connection to Canva. I love that there is a URL to share with our stakeholders. Easy to include in an email.