The speed at which you can take a concept through to model in collaboration with the clients. Once a client sees the working model, the requirements take on a life of their own and subsequent conversations get easier to have.

Love the ability to easily collaborate/comment with other users about the simulation. iRise provides us with an opportunity to visualize requirements/design in a way the standard wire framing does not.

The business prototyping is more valuable than implementing the design. It's always better to be more precise in terms of design that can save a lot of time and money for the company who serving and whom served and iRise is exactly ensuring that part.