What I like is that it allows you to make data cleaning without inconvenience, it is not only a tool that it protects but helps improve systems, allowing us as an entity to be able to test, navigate and enter without risks of attacks or malware that cause damage to the system, besides its inbterfaz is not so complicated to use, and it is well integrated with databases. Versality, efficiency, flexibility, security, uniformity, simplicity, interoperability, auditablty and affordability.

1) Accurate and real-time data 2) Competitive Intelligence 3) Customized Insights 4) Better Profitability Most helpful aspect of IRI Price and Trade Advantage is the ability to provide accurate and real-time data, which allows informed decisions about pricing and trade promotion strategies. This leads to competitive advantage, improved profitability, and customized insights that can be tailored to the specific needs of the business.

It helps the data from those who don't have authorisation to see it. It is one of the best tool available in the market for protection of data. It is far better.