The flexibility. The control is completely in your hands therefore the possibilities with this tool are endless. Support is also very responsive and knowledgeable. With the forms allowing for javascript, you're able to make the form behave how you would like with a little bit of coding or interface to external pieces of hardware such as signature pads and various APIs.

The pre-programmed workflow tasks make it easy for a novice to create simple business related workflows but also allows for experienced programmers to customize the experience in order to create complex automated workflows.

Integrify is very user friendly and easy to get started for non-developers but robust enough to handle integration and customization.