Watching videos of user activity and the heatmaps are probably my two favorite features.

It is very easy to use. Few steps are needed for you to be able to use it in analyzing it has session recordings, heatmaps, trends and the new added feature A/B Experiments tho it is in BETA phase.

-Video clips work pretty -Having additional filters to identify which videos to watch can be helpful -AFAIK, it was fairly low cost to implement for our product