With Influ2, we chose specific people (buyers and stakeholders), rather than broad audiences. We could see exactly who viewed, clicked, and engaged with our ads. I also like the Signals Center, which provides insights into what people are searching for and which topics they post about on social media.

I find the reports Influ2 provides useful, especially the sales and marketing alignment dashboard. It gives us clear visibility into the target contacts that both marketing and sales are actively engaging with, versus audiences that aren't yet shared. That gap highlights opportunities to improve alignment and expand coverage across our target accounts. The onboarding and implementation process has been smooth, and working with Helen Horilenko has been a great experience so far. The sales and marketing alignment dashboard gives us clear visibility into which contacts are actively engaged across both teams and where gaps exist. It helps us align faster and gives sellers clear direction on who to follow up with based on real engagement. Additionally, the initial setup of Influ2 was easy, and it was great working with their onboarding and implementation team.

I really like the contact level targeting and actionable engagement signals of Influ2, as they help our sales team prioritize follow-ups and bridge the gap between marketing and sales by providing sales reps with clear visibility into who’s interacting with campaigns. This helps us manage our budget efficiently by targeting only the people involved in the deal and avoiding wasted impressions. The initial setup was very easy, thanks to Helen from their team who was extremely helpful.