What I appreciate most about IFTTT is how effortlessly it connects apps and services that otherwise wouldn't communicate with each other. As the founder of ScribaVerse, a digital publishing platform, I manage multiple tools simultaneously — Google Drive, Instagram, Mailchimp, RSS feeds, Telegram, and Notion — and IFTTT acts as the connective tissue between all of them. For example, I use it to automatically post new book listings from our platform's RSS feed to our social media channels, send Telegram notifications to our team when a new author submission arrives, and back up form responses to Google Sheets. The Pro plan's multi-step applets and filtering capabilities have been particularly valuable. Setting everything up is intuitive even without coding knowledge, and the library of pre-built applets saved me hours of initial configuration time.

I like that IFTTT offers dozens of connected services, including some that are available only there, like Day One. It's very cheap, which adds to its value for me. The setup is very simple and fast; I just connect services and build the flow. It's great for building workflow automations and connecting a few services into one if-then workflow.

One feature I really find to be outstanding is it’s flexibility for the everyday user, weather it’s simple saving of emails to cloud storage or more complex automation using multiple platforms IFTT caters to every user level and has so many different applications and options to use.