I like the templates iContact provides. They are super easy to use and a great starting point for email marketing/keeping customers in the know! I tried other platforms and loved the simplistic design and user friendly platform iContact has. It was able to easily get my email put together in a breeze without having to jump through 85 hoops like other platforms! AWESOME for time efficiency from start to finish!

That it is offered to me free through my university

Seamlessly integrates into my company's Salesforce instance without having to upload and download email campaign lists to another program outside Salesforce (unlike other email marketing tools). Also allows us to see click through rates in real time, including by individual contact. Their customer service is available 5 days a week during East Coast business hours, they are always fast with response and will have someone on the phone walking me through fixing any issue. Really great product!