As a previous popcorn user, I found iContact to be much more intuitive and easier to use, which is beneficial for training non-technical users. This is a must in many organizations and makes the implementation easy in some organizations with a large number of non-technical members such as academia. The ease of use made it a tool to lean on frequently and allowed nontechnical users to take over the reins. iContact has a fantastic number of useful templates and, with unlimited emails, is a great value for the money! Customer support also seems strong!

Creating beautiful emails is super easy with iContact. You can choose to start from a blank canvas and use your creativity (and brand guidelines) to create a high conversion email, or you can choose from many available templates. Saving your templates is also easy to make those weekly newsletters a breeze.

The ease in which we deployed iContact's system was terrific. Only made better by the ease in which it was to use the software, keep our user database safe and secure, and the analytics from our marketing emails -- all made incredibly easy to use and reach thousands of clients, customers, and alumni.