I like that it offers the analytics that other e-marketing programs have, it has a very easy to use interface with a ton of useful features and a large database with helpful articles and webinars explaining all the features, it also has good tools for manage subscribers and classify them into groups for different purposes, I also like that it has a large number of content blocks available to create your own custom emails, I also love the simplicity of mailerlite and the easy to use templates and design blocks.

My company uses iContact at least twice a month to send emails to our customer base. We love the metrics that iContact provides. The metrics are great to share with our regionals and makes them clean up their lists when they see who bounces.

Dedicated business account support that's fairly responsive. Ability to pause account if dormant for one month or more. Reliable. Better reporting in new release. Easy to switch between multiple client accounts.