IcebergIQ has conducted thousands of win/loss and churn interviews for B2B SaaS companies, gathering candid feedback from their prospects and customers. Our interviews are conducted using an internally developed Buyer As Hero® methodology that has demonstrated proven results since 2008. IcebergIQ is known for delivering deep insights and having close, collaborative relationships with customers, helping to inform their strategies by surfacing blind spots, competitive intelligence, and feedback along the buyer journey – from messaging to sales, signature, and onboarding right through to renewal. IcebergIQ typically works with CEOs, Marketing, Product Marketing, and Customer Success leaders as well as private equity and venture capital firms. Individual study or ongoing program types include win/loss and churn analysis, onboarding studies, health checks, and case studies, to name a few. Interviews can be delivered in English or French.