-Easy to get started -Very responsive and agile team - Covers the universal use cases product analytics well - Gives better control and transparency on costs including warehouse and compute costs - Gives better control and be compliant on data since its warehouse native

> Easy to setup and integrate with your warehouse. > For a product person , it lets you focus on what matter most. Product itself !! > Removes the nuisances of analytics and let you analyse. > Simple UI and easy to navigate.

- The fact that it can be used for funnel and flows and can be used by users who are not that familiar with SQL