The ease of use! We can teach our new employees very quickly on how to use the software. The ability to customize for the specific need. It also can be used with multiple types of devices! When we host open houses, the agents use both their cell phones and a tablet for visitors at an open house to record their information. It doesn't just work for open houses, we host community outreach events and have all persons input their information so they can receive more information on what event is being hosted. I.E adoption event, all visitors input their info for the raffle, more information on how to donate/volunteer at the shelter, and if they were interested in buying/selling a home, there was an area to state that so we could follow up, or transfer that information to the correct person. The data is easily shareable as well, one agent can take the compiled list of names, numbers, etc and email or share to another agent or the administration in the office to do follow-ups!

Usability and sleek with updated info./data.