Helping see and interpret our data differently when thinking about 'attribution', understanding what's working or not working, and decisions on which channels to invest in. HockeyStack's team is very supportive as well; the teams insights and collaboration is what makes it more than just tracking attribution

With Mix Modeling, they were able to show impact of everything from Linkedin organic to events that were previously untrackable. We also have a much better understanding of the impact of our standard paid channels and even a cleared insight into the lift provided by things like our newsletter.

As far as multi-touch attribution software goes, HockeyStack is the best. Hands down. You have the ability to understand which channels are contributing to MQLs, SALs and actual closed/won opportunities. It's helped us understand where to put more budget, where to put less and how we might optimize channels that are underperforming. I especially like the lift reports that help us understand the impact a particular piece of content, or campaign or channel has on a prospect becoming a SQL or closed/won opportunity. It's amazing!